If not, are they thinking about it?Ībout a week ago, Olympus announced the E-PL7 camera. I wonder if Pottery Barn, Crate & Barrel, and others do something similar. Very early on we created around 200 CG exchanges versions for 50 photographed kitchens in 2008, with the products we had – and I think everyone began to understand the real possibilities. So you need lots of different layouts in order to localise the kitchen area in brochures. A kitchen in the US will look very different to a kitchen in Japan, for example, or in Germany. And unfortunately, kitchens are one of those rooms that differ very much depending on where you are in the world. From both an environmental and time point of view, we don’t want to have to ship in all those white-goods from everywhere, shoot them and then ship them all back again. The most expensive and complicated things we have to create and shoot are kitchens. From his CGSociety interview with Kirsty Parkin, Martin Enthed, the IT Manager for IKEA, said: Part of the reason is they do this is that it’s easier (especially when it comes to kitchens). Pretty incredible (and impressive, I think) that the majority of the staged rooms and layouts in that catalog are actually 3D renderings. Here in Kansas City there’s an IKEA opening up next Wednesday, and just yesterday everyone in town got an IKEA catalog in the mail. But either way, it will likely be controversial as a lot of people call out all the missed opportunities Apple didn’t take with this first-generation product. I began running a few months ago, and so yes, I’m still a noobie at it, but I also have been on enough runs to know how helpful and yet simultaneously frustrating the iPhone is as a running companion device.Īpple’s wearable may be hyper-focused on running and exercise, or perhaps it will be something different. Max Child’s idea for an iWatch that’s an “‘insanely great’ wearable running computer” sounds compelling and interesting to me. Will the “iWatch” be in a similar vein? Deceptively simple while excelling at one thing in particular? And for a decade it continued to do that one thing well with pretty much the only iterations being to the hardware’s form factor and capabilities. The first iPod was compelling because it did one thing well.

For the Apple watch to be worth creating, it must be excellent at something else. Apple’s watch won’t fit in an existing mold. I think the iWatch just might be a little bit head-tilting and a little bit eyebrow-raising.īut there will be something, or several somethings, that will cause it to be misunderstood by those who are only able to frame new creations in the context of what came before them. That’s been done before and so far it’s proven to be not very compelling. Maybe it’s because people who buy giant iPhones will want a satellite device that shows them their incoming messages. Assuming it even exists, what will make it compelling to a lot of people? Why did Apple make it? Who are they selling it to? How will fit in to the Apple ecosystem? We are all shooting in the dark regarding what this wearable thing is going to look like and what it will do.

Launchbar evernote